These posters then became his most famous and admired works and in creating these posters, Weingart revived the techniques inspired by Dada collage and photo montage by layering images and type that had been photographed. He spaced them, underlined them or reshaped them and reorganized type-setting. Wolfgang Weingart. Change ), You are commenting using your Facebook account. Dan Friedman (left) and April Greiman (right) are two artists inspired by the New Wave Style. It was at this time that Wolfgang mastered the techniques of letterpress printing and began to get more experimental with his work with letters and type elements in round compositions. Wolfgang Weingart is a German-born, internationally acclaimed graphic designer, typographer and teacher. Wolfgang started out with the aim to create his own work and to explore the world of design, which lead to the accidental creation of a new style that continues to influence other designers until this day. I will explore the differences of Wolfgang Weingarts work and the International Swiss Typography style. His work is very experimental and included experimenting with the offset printing processes to produce posters that appeared both complex and chaotic but also playful and spontaneous resulting in unusual textures and building up images within his posters. Wolfgang Weingart _____________ , an American who studied at the Ulm Institute of Design and at the Basel School of Design, taught courses at Yale University and … Most famous for his experimental, expressive work that broke the mould of classical Swiss typography, Weingart began his typographic career in the early sixties as an apprentice of hand composition at a … One of his most famous posters and most experimental practises was in the making of his 1984 exhibition poster of the 'Matterhorn' which he created by crumpling up tissue and photocopying it to get a range of shapes, tones and textures. Wolfgang Weingart. 1974. Here was the first time he perceived the meaning of unity between type and image. Wolfgang Weingart (b. He learned to manipulate the letter he had chosen; bending it, twisting it, recreating it, deconstructing it and working with the space within the pages themselves. Wolfgang Weingart (b. 1941, Salem Valley. According to Weingart, "I took 'Swiss Typography' as my starting point, but then I blew it apart, never forcing any style upon my students. At this time he was very focused on Swiss typography however he became intrigued by the poster ‘Giselle’ designed in 1959 as he thought that the way the word Giselle was vertically arranged was both unabashed and courageous. He never forced or influenced a particular style on his students, but they misinterpreted his teaching as one and called it the “Weingart style.”. This began the era of “The Weingart Style” and it spread around. These elements are produced in a simple but highly logical, structured, stiff and harmonious manner. Weingart was considered to be one of the first to disregard the International Style along with Odermatt and Tissi and once stated that his starting point was the mordernist Swiss typography and he just had to… He lived with his family in Libson, where he began to take interest in art museums as a young child. Weingart spent his childhood in Germany, moving briefly to Lisbon in 1954 with his family. "I took 'Swiss Typography' as my starting point, but then I blew it apart, never forcing any style upon my students. Wolfgang Weingart was born in February 1941 in a valley near Lake Constance, the Salem Valley, in Germany close to the Swiss border. This movement is seen as a softer version of the Punk culture and movement. As early asthe mid-1960s he began to break the established rules. Wolfgang Weingart is a graphic designer and typographer. Weingart said that Swiss Style was getting a bit boring for him, and with that, the New Wave style was born. This gave the artist the freedom they wanted or needed to express themselves. Showing how his work is unique compared to the modern swiss typography. The visual design influences were based on a Yale project by Dan Friedman, commercial vernacular collages of Edward Fella and the Basel experiments of Wolfgang Weingart was a german typographer who greatly influenced the swiss typography with his experimentation propagating the ʻnew waveʼ. Since 1972, Weingart has lectured widely on his teaching methods in Europe, the US, Canada and Mexico. Until 2004, room G102 at the Schule für Gestaltung in Basel, Switzerland, housed the … Wolfgang Weingart (born 1941 in the Salem Valley in southern Germany) is an internationally known graphic designer and typographer. With the New Wave style, Weingart ignored the static grid system of the Swiss style, with a more innate distribution of elements. His work is categorized as Swiss typography and he is credited as "the father" of New Wave or Swiss Punk typography. A year later, I started a new design life at the Basel School as a “guest listener.”. It began in Switzerland and German, and although sometimes called ‘Swiss typography’, it is also often referred to as the ‘International typographic style’ due to being globally recognised, Swiss Typography had become synonymous with corporate design as Swiss style emphasizes on being neat and eye-catching, and on its readability and objectivity. He encouraged his students to look and experiment with, not only the basic design relationships with type placement, size and weight, but also with letter spacing, with the goal to test the limits of readability. Went He studied at the Merz Academy and learned the hands on techniques of graphic design, including typesetting and printing. He is credited with developing the ‘New Wave’ typography in the early 1970s which is also dubbed as ‘Swiss Punk’. Wolfgang Weingart is a German artist born in 1941, he is known as the “father” of the New Wave style/Swiss Punk Typography style. [NR. His name is Wolfgang Weingart. Due to this his students dubbed this style as ‘Weingart style’, although Weingart states that he never forced any style on his students, and also did not set out to create a style. Looking at the complete output of Weingart’s work suggests neither pessimism nor traditionalism. ... the style of typography that came from his students led to a new generation of designers that approached most design in an entirely different manner than traditional Swiss typography. Weingart is known to have a rebellious mind-set and has liked to push the limits of what is considered as ‘the norm’ and from an early stage he broke the typographic rules by freeing letters from their restricting design grids. Wolfgang Weingart was born in 1941 in Germany. A motion piece about Wolfgang Weingart (same last name) describing his life and career, while also giving a feel for his distinct, rebellious, and experimental style. He is certainly known for his departure from traditional Swiss typography, having once said, “I took Swiss Typography as my starting point, but then I blew it apart, never forcing any style on my students”. Having also been a teacher, he influenced many young minds that helped to carry on this new era of design. He studied applied graphics arts at the Merz Academy in Stuttgart and he also completed a three-year apprenticeship in hot metal hand composition at Ruwe Printing. During this time he became familiar with Swiss typography which inspired him and also enlivened his years as an apprentice. In 1962 he chose to experiment with the letter ‘M’, this was an independent project that would follow him and interest him for many years to come. Late in 1947 Weingart started primary school, it was around this time, after manipulating a piece of wire to form images such as the outlines of a house, a motorbike and a landscape, that he became aware of his interest in the area of visual design. His goal was to breathe new life into the teaching of new typography. His work is characterized as Swiss Typography. Weingart, being encouraged by Hanke, and having met Emil Ruder and Armin Hofmann, moved to Basel, Switzerland in 1963 and attended Basel School of Design. Wolfgang Weingart is an internationally known graphic designer and typographer who is regarded as the “enfant terrible” of modern Swiss typography. November 14, 2020 by by He also began to experiment with unusual letter spacing and the repetition of words on a singular page. Weingart began teaching in 1968 upon a request to teach typography at Basel School of Design’s newest department: Weiterbildungsklasse für Grafik (Advanced Class for Graphic Design). Wolfgang Weingart is known by many as a typographer, a graphic designer, a rebel, an “enfant terrible”, the father of “New Wave” typography and a teacher. Wolfgang Weingart (born 1941 in the Salem Valley in southern Germany) is an internationally known graphic designer and typographer. . It was at this time, Weingart enrolled at Merz Academy in Stuttgart, doing a two-year program in applied graphic arts. Wolfgang Weingart is an internationally known graphic designer and typographer who is regarded as the “enfant terrible” of modern Swiss typography. Wolfgang describes this as “the most important time of his life”. Wolfgang Weingart is credited with developing New Wave typography in the early 1970s at the Basel School of Design, Switzerland. While teaching Weingart did some experimental work on his own. Member Forum; wolfgang weingart new wave. ( Log Out /  The word “Weingart” originated from his students. Weingart was most influential as a teacher and a design philosopher. 1941) During the 1980's some young Swiss designers felt the need to move on from the International Style. From 1960 – 1963, Weingart did an apprenticeship at Ruwe Printing. Aug 25, 2015 - Explore Mengdi Zhang's board "Wolfgang Weingart", followed by 109 people on Pinterest. Throughout his career Wolfgang has become a very well-known and successful designer that helped change the area of Design by influencing others to break apart the norms and to experiment more with their work. Therefore, New Wave designers such as Weingart felt intuition was just as valuable as analytical skill in composition. Weingart embraced “spontaneity and deliberate carelessness”, in the words of … The New Wave style was a style influenced by the Punk Movement. ( Log Out /  1941) Swiss Punk Wolfgang Weingart is a German graphic designer credited as the progenitor of New Wave typography. New Wave along with other postmodern typographical styles, such as Punk and Psychedelia, arose as reactions to International Typographic Style or Swiss Style which was very popular with corporate culture. Change ), You are commenting using your Twitter account. Weingart: In 1959, I got nuts (in a good way) about Swiss Typography, what you call the “International Style.”. Largely self-taught as a designer, since 1968 he has been a tutor at the Schule für Gestaltung Basel, Switzerland, where he concentrates on experimental typography. ( Log Out /  He is credited with developing the ‘New Wave’ typography in the early 1970s which is also dubbed as ‘Swiss Punk’. See more ideas about Wolfgang weingart, Typography, History design. Characteristics of this new style include all the aspects that Wolfgang taught his students to experiment with, including; inconsistent letter spacing, varying type weights within single words and type set at non-right angles. In 1960 Weingart began a three-year typesetting apprenticeship at Ruwe Printing. Wolfgang Weingart is a German-born, internationally acclaimed graphic designer, typographer and teacher. typography. Wolfgang Weingart was credited as the developer of the New-Punk style. His work is categorized as Swiss typography and he is credited as “the father” of New Wave or Swiss Punk typography. Thereafter, Weingart grew to become one of the most inspiring teachers around. ( Log Out /  I never intended to create a 'style'. A printed work which cannot be read becomes a product without purpose.”. Change ), You are commenting using your Google account. Each 34x24 inches, 87x61 cm. He is commonly credited as the father of New Wave typography, also known as “Swiss Punk Typography.” Born in 1941 in southern Germany, Weingart attended the Merz Akademie in Stuttgart from 1958 to 1960. While setting type it was like a childhood pleasure for Weingart as the methodical procedure brought back childhood memories. Wolfgang Weingart (born 1941) is an internationally known graphic designer and typographer. Wolfgang Weingart in the 1970s and 1980s: only a and b above (a. was an inspirational design teacher based in Switzerland b. articulately advocated loosening the bonds of International Style norms) Wolfgang Weingart was born in 1941 and trained as a typesetter in Basle. He was also very interested in handsetting type and printing. In his four decades of teaching, he has inspired many across the globe having lectured across Europe, Asia, North and South America, New Zealand and Australia. In spring 1963, I visited Armin Hofmann and Emil Ruder in Basel, and Hofmann asked me to teach at his school. 1 - 5] / TYPOGRAPHIC PROCESS. At Merz Academy, Weingart developed skills in printmaking techniques such as linocut and woodblock printing. His work breaks out of the rigidity of prevailing conceptions of swiss typography while giving us a fresh look to the endless possibilities it holds. In April 1958, at the age of 17, Weingart began a two-year course in the area of applied art and design. Wolfgang Weingart is regarded as the “enfant terrible” of modern Swiss typography. Weingart was a swiss punk graphic designer and lecturer that is regarded as the father of New Wave typography. Wolfgang Weingart Wolfgang Weingart est un typographe et graphiste allemand né en 1941, reconnu mondialement pour ses travaux sur les règles typographiques et les affiches, est considéré comme le père du "Style Suisse" également appelé "Nouvelle Vague" entre 1960 et 1980 (apogée de ce style). Focusing more on playfulness than the grid, these ‘New Wave’ typographers pathed the way for future designers to explore graphic design. : http://www.1stwebdesigner.com/swiss-style-typography/, The International Typographic Style : http://www.howdesign.com/featured/international-typographic-style-brief-history/, weingart (2000). Weingart said that Swiss Style was getting a bit boring for him, and with that, the New Wave style was born. His career is one of curiosity and experience, aptitude rather than learning, and of ordered experiment and visual enjoyment. Wolfgang stated that during this moment that he, “could not foresee the potential, nor the creative freedom that awaited the typesetter with our twenty-six movable letters and their affiliated signs.”. TOP 6 QUOTES BY WOLFGANG WEINGART | A-Z Quotes : http://www.azquotes.com/author/65433-Wolfgang_Weingart, Weingart Typography : http://www.museum-gestaltung.ch/en/exhibitions/review/2014/weingart-typography/, Wolfgang Weingart - Wikipedia, the free encyclopedia : https://en.wikipedia.org/wiki/Wolfgang_Weingart, Wolfgang Weingart : Design Is History : http://www.designishistory.com/1960/wolfgang-weingart/, New Wave (design) - Wikipedia, the free encyclopedia : https://en.wikipedia.org/wiki/New_Wave_(design), The Setting | The New Wave Type : https://thenewwavetype.wordpress.com/category/the-setting/, The Rockstars | The New Wave Type : https://thenewwavetype.wordpress.com/category/the-rockstars/, AIGA | Video: AIGA Medalist Wolfgang Weingart : http://www.aiga.org/video-medalist-wolfgang-weingart/, What is Swiss Style Typography? Designer and instructor Wolfgang Weingart is recognized with a 2013 AIGA Medal for his typographic explorations and teaching at the Schule für Gestaltung Basel, and who, through the work of his students, created a more experimental and expressive approach to … Wolfgang Weingart was born in the year 1941 in Germany. After living in Germany for some time, he and his family moved to Lisbon in 1954. By ignoring the grid structure, this meant that type could be placed centre, to the left or the right, or be chaotic. Wolfgang Weingart is an internationally recognized figure for his iconic body of work in the field of graphic designing and typography. He liberated letters from the corset of theright angle, spaced, underlined or reshaped them and reorganised typesetting. Probably the most well-know provocateur for new Swiss style was Wolfgang Weingart. Weingart’s ‘new wave’ work and thinking included letter spacing, bold stair-stepped rules, rule lines punctuating space, diagonal type, mixing typefaces or weight changes within words, and type reversed from a series of bars. During his free time he continued to work on personal projects that included working with setting type and print. Weingart's work is a benchmark in design and typography. He also developed skills in typesetting. Change ), http://www.famousgraphicdesigners.org/wolfgang-weingart, https://www.typographicposters.com/wolfgang-weingart, http://www.aiga.org/medalist-wolfgang-weingart, http://www.designhistory.org/Poster_pages/SwissPoster.html, http://www.historygraphicdesign.com/the-age-of-information/postmodern-design/538-wolfgang-weingart. This new style, or approach to typography that came from his students, became more popular and led to a new generation of designers that approached most design in an entirely different manner than traditional Swiss typography. It was here he met Karl-August Hanke, Ruwe’s consulting designer- who then became his mentor. He allowed his students to have the freedom to experiment and create in an expressionistic manner allowing certain graphic modifications of type thus intensifying meaning. Group of 5 posters. He is credited with being the father of Swiss Punk or the New Wave style. Wolfgang Weingart (born in 1941 near the Swiss border in Germany), “the most influential younger Swiss designer abroad” according to Hollis, was a teacher at the Basel school. About; Blog; Forms; Mens; Tribe; Member Only Content. The text also became textured with the development of transparent film and the increase in collage in graphic design, a style that is very prominent in Wolfgang’s work as himself mounted halftone films to form collages for many of his posters. . In April 1954 he moved to Portugal and lived in Lisbon for 2 years, here he enrolled in the German School of Lisbon and his artistic inclination was noticed by his teacher who gave him private lessons to help nurture his artistic talent. It just happened that the students picked up—and misinterpreted—a so-called 'Weingart style' and spread it around.”, The results of this experimentation conceived the realisation that with increased space between letters, the words became graphic in expression and the message became less dependent upon reading than they had supposed. Having learnt the basis of Swiss Design, he developed this movement called the New Wave or Swiss Punk Style. switzerland: lars muller. Four years later, they returned to Germany. It was curiosity that influenced him to combine new signs with the letter ‘M’ and to experiment with changing its size, positions on the pages surfaces and also its angles. In the 1950s there was a full emergence of a design movement that is seen by many as the most important graphic design style of the twentieth century. Designer and instructor Wolfgang Weingart is recognized for his typographic explorations and teaching at the Schule für Gestaltung Basel, and who, through the work of his students, created a more experimental and expressive approach to typography that was influential around the world. This new style of typography is the stylistic movement where graphic designers moved away from the International Style. Wolfgang Weingart Known for his new wave style, Weingart style was considered ‘punk’ for its subversion of clean and stark minimalism . Weingart believed that the development of the Swiss Typography was becoming stagnant as it was sterile and anonymous. View sold price and similar items: WOLFGANG WEINGART (1941- ). His work is categorized as Swiss typography and he is credited as “the father” of New Wave or Swiss Punk typography. In his work, Weingart demonstrates his mastery of typographic rules and the meaning achieved in breaking them. More Info: Wikipedia Typographic Landscape Wolfgang Weingart interview In 1959, I got nuts (in a good way) about Swiss Typography, what you call the International Style. He is credited with being the father of Swiss Punk or the New Wave style. He was very eager to learn about the process of sketching and planning for linoleum and woodcuts, both which are printmaking techniques. Weingart is also famous for his experimental and expressive work that broke the mould of classical Swiss typography. During this time he first encountered metal type. In spring 1963, I visited Armin Hofmann and Emil Ruder in Basel, and Hofmann asked me to teach at his school. These two principles are achieved by using asymmetric layouts, grids, sans-serif typefaces, left-flushes and simple but effective photography. The ‘New Wave’ differs from the International typographic style by stretching the limits of legibility. This act of experimenting challenged the role of typography, according to Emil Ruder, “Typography has one plain duty before it and that is to convey information in writing . Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. G. Gissler, Basel from Swann Auction Galleries on May 4, 0118 1:30 PM EDT. There is a debate about whether the New Wave is a break or a natural progression of the Swiss Style. Moreover he is deemed the pioneer of ‘New Wave’ or Swiss Punk typography. It is also identified for its immense simplicity and exhortation to beauty and purpose. He took his talent to a printing shop in the city of Stuttgart. He was an influence on students he taught, culminating in the ‘Weingart Style’ . Eye talks to the father of New Wave typography. Wolfgang Weingart Wolfgang Weingart est un typographe et graphiste allemand né en 1941, reconnu mondialement pour ses travaux sur les règles typographiques et les affiches, est considéré comme le père du "Style Suisse" également appelé "Nouvelle Vague" entre 1960 et 1980 (apogée de ce style). Search this website. The idea was to teach them systems and structure, as well as ways to investigate and analyze, working from the Swiss typography style and breaking it apart (1). I never intended to create a "style." In 1963 Weingart then moved to Basel on Switzerland where he enrolled in the Basel School of design, the origin of the classical ‘Swiss Typography’. The practitioners of this new style, also called Swiss punk designers, disagreed with the less is more and minimalist philosophy, by ascribing that typography can play a more expressive role and that this increase in expression aimed to improve communication. This new style is not far off, but still different from the already well known swiss style. Weingart was born in the midst of the World War II in Germany. He believed that the only way to break typographic rules was to know them; an advantage he gained from his apprenticeship. Having also been a teacher, he influenced many young minds that helped to carry on this new era … The style itself actively defies the strict grid-based arrangement conventions of the ‘Swiss typography’. Young child printmaking techniques such as linocut and woodblock printing Log Out / Change ), You wolfgang weingart style commenting your.: //www.howdesign.com/featured/international-typographic-style-brief-history/, Weingart ( 2000 ) the Weingart style ” and spread. Into the teaching of New Wave or Swiss Punk typography the father of Wave! Art and design a softer version of the New-Punk style. who became! Work and the meaning achieved in breaking them and a design philosopher style. 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