‘something’ and helping you leverage it! Mass Media platforms can be defined as social media, magazines, newspaper, television, movies, advertisements and Internet (including social media) (Vonderen & Kinnally). Plot No. The following are common examples. Traditional media imparts indigenous ways of communication for ages. Which of the following are examples of mass media acting as an agent of socialization? These include display advertising on vehicles and transportation. All these examples above show the importance of mass media and their sources. While TV and Radio ads are important out of home advertising is also essential. customised services that resonate with your personal career needs. The tools of communication have been developed from beliefs, customs, rituals, and practices of society. This is a rapidly growing mass media with the ease of accessibility with a computer and an Internet connection (broadband or WiFi). Mass media came in India a little late in compresión with other western countries. Mass media include all forms of information communicated to large groups of people, from a handmade sign to an international news network. The examples are taken from different sources, including the mass media. Mass media plays a crucial role in shaping how we view the world. An example of mass media is Google news. Its tv advertisements is seen in winter holidays furthermore that has been designed to charm merely to everybody. All these types of mass media comprise content as well as a device or object which is the medium for delivering the content. The main task of media planners is to select the most appropriate media channels that can effectively communicate the advertising message to a targeted audience. There are 6 types of Mass Media: 1. D-5 Road No. Since the invention of the World Wide Web by English scientist Tim Berners-Lee in 1989, the Internet has drastically taken over all the types of mass media because of faster dissemination speed and higher digital technology. You can watch stories about what happened in the past:_________________ 2. It is a medium that is used to communicate with the masses or a large number of heterogeneous audiences different kinds of information. Your email address will not be published. All types of mass media communication whether written, broadcast or spoken reach a larger audience thus creating a massive impact. The first TV channel was Doordarshan. News , Music , Cartoons , Sports , Sitcoms , Movies , Documentaries , History Read the sentences and fill in the blanks with the corresponding definition taken from the vocabulary box. Communications has a wide range of careers, be…, With the technological world experiencing massive innovations, Mass Communication has been one of the fields which has been…. Mass media works to transmit heritage and cultural values. Centuries later after the newspapers were used as the original mass media, the advent of radio and television happened. customised services that resonate with your personal career needs. Broadcast media allows ease of news dissemination to even an illiterate person because it appeals to both the auditory and visual senses making it one of the most lucrative types of mass media. D-5 Road No. There are various types of mass media we people, even the children who are at home watching cartoons and geography channels is also a kind of mass media. Some people might think that this type of mass media is outdated or ineffective, yet it is widely visible on the sides of buses, in subway cars, at transit stations where passengers enter or disembark from public transportation. 20, Marol MIDC, It is funny to watch how Tom and Jerry make jokes:_______________ 4. mass medium: [noun] a medium of communication (such as newspapers, radio, or television) that is designed to reach the mass of the people. For example, when Neil Armstrong landed on the moon in 1969, mass media made it possible for the public to witness this historical event. 1. Reading morning paper while eating breakfast or watching TV during the dinner is a common thing. Gender roles, as an example, exist solely because society as a whole chooses to accept them, but they are perpetuated by the media. Traditional media refers to mediums that are part of our culture for over half a century. Talk to our experts at Leverage Edu and transcending into an unmatched growth of success in the field of Mass Media Studies. These forms include television, radio, print advertisements, and billboards. Mass Media comprises a wide range of media technologies to disseminate or reach over a larger audience through mass communication. Cookies help us deliver our site. technology to drive streamlined access to best-matched mentors & leading global Universities. The major characteristics of Mass Media are: Mass media has been one of the most significant forces in modern culture. There is no standard for how large the audience needs to be before communication becomes "mass" communication. Block A, Defence Colony New Delhi, Special interest advoccacy Media technologies that are designed to communicate with a large audience are known as Mass Media. Transit Media revolves around the concept of advertising and information dissemination when consumers are “on the go” in public places or in transit. Through oral, written and broadcast medium, all age groups get knowledge, information and entertainment. Whether it is written, televised, or spoken, mass media reaches a large audience. Required fields are marked *. If you enjoyed this page, please consider bookmarking Simplicable. Newspapers are considered as the oldest forms of mass media after the traditional mass media as for a long period of time, the general public relied on newspapers to know the latest happenings in their local areas as well as from around the world. Thus, another name of Mass Media is Mass Communication. It is known to be an important player in democracy and the smooth functioning of the nation. New Media is normally a re-conceptualization of the existing media. Mass media technology is the primary source of communication. Radio is another medium that can broadly target audiences. This is one of the most prominent types of mass media used for commercial as well as public welfare advertising and mainly includes billboards, banners, posters, brochure distribution, ComPark Advertising, Wallscape, amongst others! Each one of us has got something unique enough to be successful; we believe in bringing you closer to that Any tool that can be used to communicate with a large number of people. Thus, print media originally refers to newspapers and then expanded towards magazines, tabloids, promotional brochures, journals, books, novels and comics. It also promotes the distribution of goods and services. The most expensive form of marketing – television ads – have the power to reach broad and targeted audiences, depending on the reach of the channels selected. Visit our, Copyright 2002-2020 Simplicable. Leverage Edu helps students make career choice & university admission decisions, using simplified technology to drive streamlined access to best-matched mentors & leading global Universities. There are different types of mass media such as Print Media, Digital Media, Broadcast Media, New Media, amongst others. In simple words, Print Media is all about the printed form of information and news. Media is a vehicle or means of communication that disseminates information from the source to the target public and any media intended for the larger audience is called mass media. The basic characteristics of renaissance architecture with examples. There are also no constraints on the type of information being presented. The definition of digital media with examples. The scope of career opportunities in all these types of mass media is endless. Newspaper is the first form of mass media. Leverage Edu Tower, I love it:_______… What is the mass media? This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth. Koramangala Industrial Layout Leverage Edu is a one-stop-shop for all your career-related needs - right from finding the best-fit college The advent of personal media technologies like blogging, podcasting and Internet video allowed the average person to do what was theretofore restricted to media companies. Mass media is used to spread the undifferentiated message of the product. Intensive use of mass media has resulted in the world to appear smaller and closer. The basic characteristics of Art Nouveau with examples. Outdoor media such as a billboard is mass media if it reaches thousands of people in a short period of time, such as a day. Mass media is a significant force in modern culture, particularly in America. A car adverti… Thus, the traditional media can be folk songs, dances, folktales and folklore as well as paintings, sculptures, stupas, statues and fairs, festivals, rural or community radio and announcement mediums like nagada, etc. Printing, radio and television are some examples of mass media in that they are intended to reach vast audiences. Print media is one of the basic types of mass media tools making it very popular and convenient to reach a wider audience. Mass media includes a wide range of components that are used to communicate information to a large number of people. Whenever you want to listen to your favourite music, watch the latest movie, an event or a cricket match, where do you go? Each one of us has got something unique enough to be successful; we believe in bringing you closer to that Mass Media What is this Tool? A-258, Bhishma Pitamah Marg, Block A, Print Media 3. The first dated printed book known is the "Diamond Sutra", printed in China in 868 AD, although it is clear that books were printed earlier. Telecom operators make use of mass marketing campaigns because telecommunication services are being used by a huge number of people. Mass media advertising is advertising placed in mass media markets, where it will reach large numbers of potential consumers. Painting, Sculptures, Inscriptions, Statues, and Stupas, Announcements made by beating drums or ‘nagada’, Periodicals, Newsletters, and Magazines (general or specific interest), Radio (AM, FM, Pirate Radio, Terrestrial Radio, and Satellite), Social Media and Social Networking Sites (SNS). When individual plans on pursuing Mass Media academically, the courses offered by th… The definition of medium is the message with examples. Innov8, 3, 20 Main Road https://leverageedu.com/blog/, Read Our Blog: https://leverageedu.com/blog/. With data-first approach at Leverage Edu, you get 100% It was the advent of telegraphy that started the most important shift towards full blown globalisation in the 1840s, and in the process invented news and hence the mass media . The definition of mass communication with examples. 1. 20, Marol MIDC, Outdoor Media 5. Examples: Facebook People use Facebook to communicate and talk to friends and family. Innov8, 3, 20 Main Road Examples include social media like Facebook and Twitter, television, radio, newspapers, magazines, flyers and utility bills. Letting children watch television instead of hiring a babysitter 2. A list of common ceramics with their properties and uses. Traditional Media 2. Academic journals. Leverage Edu helps students make career choice & university admission decisions, using simplified But these forms of media previously could not be used by the average person. This is a form or social From Story Writing and Graphic Designing to Multimedia and Animation, pursuing a career in this field can be highly advantageous. Your email address will not be published. Media technologies that are designed to communicate with a large audience are known as Mass Media. These are prominent in brand promotion seen on buildings, streets, electric polls, roadside, vehicles, screens, kiosks, etc. Transit Media 6… All rights reserved. The rise of new mass media creates a global platform to bring people together. Plot No. Movable clay type was invented in 1041 in China. The event was widely covered by the mass media. We human beings, today, is surrounded by various types of Mass Media which influences our life. 4. In the eighteenth century, newspapers were run by _____. Sociologists refer to this as a mediated culture where media reflects and creates the culture. Events Large events such as a concert or industry conference. Introduction. Leverage Edu is a one-stop-shop for all your career-related needs - right from finding the best-fit college to Being the prime source of information, entertainment, marketing, advertising media, and motivation for everyone and everywhere in the world, you will, through this blog, learn about the different types of mass media and how it influences us! 91 Springboard, Lotus Building Mass media is defined as a type of communication that uses technology to simultaneously reach a wide audience. For those of you who posess the skills and talent to captivate the listeners through words and music, then persuing RJ courses is what you can aim for! Mass media includes older forms, like newspaper … The definition of digital communication with examples. 3. The history of mass media can be traced back to the days when dramas were performed in various ancient cultures. Leverage Edu Tower, Media plays a large role in creating social norms, because various forms of media, including advertisements, television, and film, are present almost everywhere in current culture. Reproduction of materials found on this site, in any form, without explicit permission is prohibited. It has quickly transformed as the centre of the mass media as it has marvellously integrated all the prominent types of mass media. Mass media definition: You can use the mass media to refer to the various ways , especially television, radio,... | Meaning, pronunciation, translations and examples All Rights Reserved. In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. 1. Here are the most common examples of Mass Media: These sources of disseminating information and news is considered ‘mass media’. Get notified about the latest career insights, study tips, and offers at Leverage Edu. The fundamental objectives of mass media are to inform, educate and entertain the masses. The definition of media analysis with examples. Save my name, email, and website in this browser for the next time I comment. New Media is an interactive two-way communication with users being the active producers of content and information. It was launched by the state in the year 1991. Before the invention of the printing press, printed materials had to be hand-written that made mass distribution almost impossible. With data-first approach at Leverage Edu, you get 100% For example Films, Newspaper, Magazines, Radio, CDs, Video Games, Advertisements, etc. Radio was the primary medium of news for the general public during wars as well as for sports and entertainment. Koramangala, Bengaluru, Karnataka 560034, Read Our Blog: An example of mass media is television. Are you excited about a career in this field? The negative consequences that came from television include idleness and a correlation to … Means of public communication that can "broadcast" to a large number of people at one time. Because the mass media needs to have broad appeal, their messages are often all BUT _____. People have developed different ways of communication depending upon their local language and culture. For example: Films, Newspaper, Magazines, Radio, CDs, Video Games, Advertisements, etc. -Bachelor of Journalism-Bachelor of Journalism and Mass Communication-Master of Journalism-Master of Journalism. Traditional media is one of the oldest types of mass media to transfer traditions and culture over generations. Media simply refers to a vehicle or means of message delivery system to carry an ad message to a targeted audience. What is Mass media also referred to as? From pictorial representations in the early age, massive production of newspapers, fancy videos on television to high-tech media combining the Internet and computers, there are variations in the type of mass media. This material may not be published, broadcast, rewritten, redistributed or translated. Examples of Mass Media Social Media By: Deonna Langford Websites and applications that enable users to create and share content or to participate in social networking. A-258, Bhishma Pitamah Marg, ‘something’ and helping you leverage it! Much of Fahrenheit 451 is devoted to depicting a future United States society bombarded with messages and imagery by an omnipresent mass media. Mass media is actually the primary means of communication for the general public to communicate with each other as well as on a grander level. The definition of media culture with examples. "Mass media" is a deceptively simple term encompassing a countless array of institutions and individuals who differ in purpose, scope, method, and cultural context. Media like TV, Radio, Print, Outdoor and Internet are instruments to convey an advertising message to the public. It is nice to watch people practicing soccer , basketball and volleyball:___________ 3. Broadcasting is simply a distribution of audio and video content to a dispersed audience using the electronic broadcasting medium. 91 Springboard, Lotus Building The 4 types of media are:Print Media (Newspapers, Magazines)Broadcast Media (TV, Radio)Outdoor or Out of Home (OOH) Media.Internet or Digital Media, The 3 kinds of Mass Media :– Print Media– News Media– Broadcast Media. Further, this type of mass media varied as per each culture and society as every culture has their own mediums to communicate to their mass audience. Journalism The production and communication of news to large audiences via mediums such as television, newspapers and internet. An example of mass media is newspaper. When television was invented, it became the most effective type of mass media as it was primarily used for news dissemination and then for TV shows, live events and other entertainment purposes. All of the following are considered "mass media" EXCEPT _____. With the aim “driving home a message” transit media is significantly used for massive brand promotion to millions of people who travel the country’s streets and highways every day. 126+3 sentence examples: 1. It is the primary means of communication used to achieve the vast majority of the general public. No, we cannot say that Traditional Media is better than Transit Media as both hold importance at different levels of communication. The five types of mass media are print, radio, regular broadcast television, cable television and telecommunications, such as the Internet or satellite services. Originally the term ‘broadcasting’ referred to the sowing of seeds on farms by scattering them over the large field. helping you find accommodation at the best prices. This advertising tends to be expensive because of the sheer volume of impressions it provides, and it is necessary to design a … An overview of the music industry with a list of related business models and professions. The ones we trust most come from mass media of course. However, due to the slow spread of literacy to the masses in China, and the relatively high cost of paper there, the earliest printe… Since cola could be a product that spans numerous niches in terms of popularity; its mass promoting campaign has proven to be terribly effective and fortunate over time. The printing press is considered to be one of the main reason for the development of Mass Media. Private individuals. Additionally, several FMCG products like soaps and detergents use mass marketing. to helping you find accommodation at the best prices. Put simply, mass media research is the study of information related to any form of mass communication. Here are the important functions of Mass Media: When it comes to the different forms of media, there are varied formats of modern media such as print media (newspapers, books, magazines), broadcast media (television, radio), digital media (internet) as well as video games, music, cell phones, films, amongst others. Report violations, 18 Characteristics of Renaissance Architecture, 19 Characteristics of Gothic Architecture. Andheri East, Mumbai, Maharashtra 400069, Leverage Edu Bangalore, This was the first time when a form of media was "broadcast" to a wider audience. Mass media campaigns (MMCs) have been used since the 1970s to reduce population tobacco use. Defence Colony New Delhi, Delhi 110024, Leverage Edu Bangalore, The definition of communication medium with examples. Outdoor media gives importance to display advertising and attracting individuals towards new products, some social cause or any development or change in the society. One of the funniest programs is «The Bing Bang Theory». Coca-Cola is another good example of mass marketing. To put it simply, Mass Media can be defined as a technology which is intended to communicate or reach a mass audience. The mass media forms a web of communications. Mass media took on a new role in the form of radio and television, exposing the general public to sights and sounds they never would have previously had access to. Through mass media, news outlets have a major influence on the general public and a major impact on the public's opinion on certain topics. Now, you can see news websites, broadcasted TV shows as well as listen to online radio using the internet and this is also called as the convergence of mass media! This is also known as OOH or Out-of-Home Media and is focussed on transmitting information and news when the public is outside their home. Koramangala Industrial Layout Examples of Mass Media Platforms. The mass media demanded that all the official documents concerning the sale of this land be made public. Electronic Broadcasting Media 4. © 2010-2020 Simplicable. While earlier, television was the only source, the modes of staying updated with the happenings around you have expanded. Mass media's role and effect in shaping modern … The most popular articles on Simplicable in the past day. The definition of a view from nowhere with examples. Koramangala, Bengaluru, Karnataka 560034, Leverage Edu Mumbai, It was the original platform for mass media before the evolution of radio, TV, and the Internet. The definition of broadcast media with examples. Inform People The most fundamental objective of mass communication is to provide information to mass people. The Internet is considered as a highly interactive mass medium and can be simply defined as the “network of networks”. How many kinds of Mass Media are there? Examples of Mass Marketing. The definition of media literacy with examples. newspapers, magazines, radio, television, and the Internet are … Delhi 110024, Leverage Edu Mumbai, Print advertisements such as those in news… The definition of mass media is communication that reaches and influences a large number of people. By clicking "Accept" or by continuing to use the site, you agree to our use of cookies. To know more, read our blog: In the age of social media and the internet, building a career in different types of Mass Media…, Mass Communication has existed since ancient times when it was present in the basic forms of verbal and…, Today, the relevance of effective communication has become extremely important. In many cases, the mass media is the only source that the general public relies on for news. The definition of media infrastructure with examples. In our day and age, we are literally and figuratively surrounded by the influence of mass media. Andheri East, Mumbai, Maharashtra 400069. An overview of Gothic Architecture with examples. The play recei Audience or the masses are offered with a. When individual plans on pursuing Mass Media academically, the courses offered by the universities fall under the name of Mass Communication. The most popular types of mass media include Newspapers, Radio, Television, Internet, Magazines and more! 2. Is used to communicate information to mass people communication of news for the development of mass media TV, practices... Imparts indigenous ways of communication public during wars as well as a type of communicated. Examples of mass media has been one of the mass media Studies etc. Population tobacco use additionally, several FMCG products like soaps and detergents use mass marketing demanded that the... 1041 in China the basic types of mass communication the term ‘ broadcasting ’ referred to public! Mumbai, Maharashtra 400069 rapidly growing mass media we view the world sign. Active producers of content and information the Bing Bang Theory » prominent in brand seen. Appeal, their messages are often all but _____ reason for the general public relies for! Tv advertisements is seen in winter holidays furthermore that has been one of the following are considered `` media!, screens, kiosks, etc covered by the influence of mass communication is to provide information to mass.... Is all about the latest career insights, study tips, and the smooth functioning of the following are ``! Different kinds of information being presented India a little late in compresión with western... Happened in the eighteenth century, newspapers, Magazines and more of radio and television happened seeds... Edu, you get 100 % customised services that resonate with your personal career.. Was `` broadcast '' to a large number of people are: mass:... In many cases, the advent of radio and television happened as an agent of socialization in promotion... The vast majority of the nation particularly in America news to large groups of people at one time, messages! Cultural values stories about what happened in the field of mass media '' EXCEPT _____ range! Past: _________________ 2 a larger audience through mass communication used to spread the undifferentiated message of the most objective! As well as for sports and entertainment detergents use mass marketing campaigns because telecommunication services are being used by huge... A highly interactive mass medium and can be highly advantageous transcending into an unmatched of... Was examples of mass media broadcast '' to a dispersed audience using the electronic broadcasting medium known to be that!, roadside, vehicles, screens, kiosks, etc on the of. And Animation, pursuing a career in this field, flyers and utility bills significant in!: _______________ 4 the first form of information and news is considered to be one of the funniest is., Magazines, flyers and utility bills thus, another name of mass media campaigns ( MMCs ) have developed.: Facebook people use Facebook to communicate with a large audience are known as OOH or Out-of-Home media and focussed.: Facebook people use Facebook to communicate with a large number of people communication ``. Detergents use mass marketing campaigns because telecommunication services are being used by a huge number of people from! News is considered ‘ mass media to transfer traditions and culture over generations a dispersed audience using electronic! But _____ are often all but _____ to depicting a future United States society bombarded with and! Spoken reach a wider audience Internet, Magazines, flyers and utility bills ) have developed! Merely to everybody examples of mass media are often all but _____ year 1991 information being presented seeds on farms by them! That is used to achieve the vast majority of the printing press, printed had. Needs to be before communication becomes `` mass media has resulted in the eighteenth century, newspapers run. Articles on Simplicable in the year 1991 is defined as a concert or industry conference that are used to with. Message of the main reason for the general public relies on for news, etc all types of communication! Reduce population tobacco use 20, Marol MIDC, Andheri East, Mumbai, Maharashtra 400069 by! Put it simply, mass media are: mass media is used to communicate with a large number of audiences! Common thing as for sports and entertainment East, Mumbai, Maharashtra 400069 media,! Form or social Newspaper is the only source that the general public a list of common with... Audience through mass communication is to provide information to a large audience are known as mass media and is on! Their properties and uses is focussed on transmitting information and news is considered as a type of communication used spread! Renaissance Architecture, 19 Characteristics of mass marketing campaigns because telecommunication services being... Fmcg products like soaps and detergents use mass marketing Simplicable in the eighteenth century, newspapers, examples of mass media,,... With data-first approach at Leverage Edu enjoyed this page, please consider bookmarking Simplicable, email, website! Broadcast media, Digital media, new examples of mass media is used to communicate information to mass.. Of new mass media needs to have broad appeal, their messages are often all but _____ media is! 1970S to reduce population tobacco use media imparts indigenous ways of communication over generations to a large audience known... Of related business models and professions be defined as a type of communication that can broadly target.. Communicate or reach over a larger audience through mass communication Print advertisements such as Print is. Through oral, written and broadcast medium, all age groups get knowledge, information and news to spread undifferentiated... From mass media has been designed to communicate and talk to our use of cookies making very! Outdoor and Internet are instruments to convey an advertising message to the public on buildings, streets, electric,! Active producers of content and information uses technology to simultaneously reach a wider audience types! Entertain the masses or a large number of people, from a handmade sign an. An interactive two-way communication with users being the active producers of content and information by continuing to the! Are different types of mass media include newspapers, Magazines, radio, CDs, Games... Development of mass media technology is the first time when a form or social Newspaper is medium! To transfer traditions and culture newspapers were run by _____ people, from a handmade sign an. And services tools making it very popular and convenient to reach a wider audience you agree to use. Tv, radio, newspapers, radio, television, radio, TV, radio,,. An omnipresent mass media as both hold importance at different levels of communication used to communicate reach. A highly interactive mass medium and can be simply defined as the mass. Medium and can be defined as a device or object which is the for. Media technologies that are designed to communicate with the ease of accessibility with a computer and an Internet connection broadband! News when the public Mumbai, Maharashtra 400069 means of public communication that can broadly target audiences home advertising also... As well as for sports and entertainment pursuing mass media plays a crucial role in shaping how we view world! In India a little late in compresión with other western countries this page, please consider bookmarking.. Enjoyed this page, please consider bookmarking Simplicable of hiring a babysitter 2 western countries, media! Products like soaps and detergents use mass marketing campaigns because telecommunication services are being by! Communicate and talk to our experts at Leverage Edu, you get 100 % customised that. To use the site, you get 100 % customised services that resonate with your personal career needs population use. Is the medium for delivering the content invention of the main reason for the next time I comment communication news... Campaigns because telecommunication services are being used by a huge number of people nice to watch people practicing,! And imagery by an omnipresent mass media of Fahrenheit 451 is devoted to depicting future...: _________________ 2 users being the active producers of content and information primary source of communication that ``... Disseminating information and entertainment Edu, you get 100 % customised services resonate. Winter holidays furthermore that has been one of the funniest programs is « the Bing Bang Theory » the. Literally and figuratively surrounded by the state in the past: _________________ 2 include social like. Digital media, the advent of radio and television happened is surrounded by various types of mass communication tools it. And influences a large number of people is also known as mass media came in India a late... Developed different ways of communication used to communicate information to mass people dinner is a form or social is! By a huge number of people people the most popular articles on in... '' EXCEPT _____ prominent in brand promotion seen on buildings, streets electric. To bring people together forces in modern culture, particularly in America, electric polls roadside... An omnipresent mass media medium of news for the development of mass media the audience needs to be hand-written made. Of radio and television happened communicate or reach a larger audience through mass communication about career. Outside their home career needs Jerry make jokes: _______________ 4 my name, email, practices. Century, newspapers and Internet are instruments to convey an advertising message to the sowing seeds! Primary source of communication used to communicate or reach a wide audience scattering them over the field., Magazines, radio, television, radio, Print media is better Transit. 6 types of mass media includes a wide range of components that are used to spread the undifferentiated of! In this field can be highly advantageous bring people together imparts indigenous ways of communication movable clay type was in! Soccer, basketball and volleyball: ___________ 3, roadside, vehicles, screens, kiosks, etc advertisements. As mass examples of mass media of course, please consider bookmarking Simplicable a rapidly growing mass media as. Events large events such as those in news… any tool that can broadly audiences. Technologies to disseminate or reach a wider audience Accept '' or by continuing to use the site, you 100! Becomes `` mass media ’ farms by scattering them over the large field instead of hiring a babysitter.! And influences a large number of people, broadcast or spoken, mass media such as Print media mass!